How to Redirect Users to Another Webpage in HTML

Redirecting from one HTML page to another is a common task in web development. It’s a method used to navigate the user from one page to an alternate one automatically. This article explains how to set up an HTML redirect to another page on load, using clear and straightforward examples.

What is an HTML Redirect?

An HTML redirect is a method to automatically move visitors from one web page to another. This can be particularly useful for a variety of reasons, like website restructuring, updating page URLs, or ensuring users always have the most current information.

Implementing a Simple HTML Redirect

To create a basic redirect in HTML, there are a couple of methods you can use. The first is using the <meta> tag within the <head> section of your HTML code.

Using Meta Tag

Code Example:

<!DOCTYPE html>
    <title>Page Redirection</title>
    <meta http-equiv="refresh" content="0; url=">
    <p>If you are not redirected, <a href="">click here</a>.</p>

In this example, the <meta> tag redirects the browser to “” immediately after the page loads.

Using JavaScript

Alternatively, you can use JavaScript for redirection. This method is useful when you need more control over the redirection process.

Code Example:

<!DOCTYPE html>
    <title>JavaScript Page Redirection</title>
    <script type="text/javascript">
        function redirect() {
            window.location.href = "";
<body onload="redirect();">
    <p>If you are not redirected, <a href="">click here</a>.</p>

Here, a JavaScript function named redirect is defined in the <head> section. This function is called on the onload event of the <body>, redirecting the user to the specified URL.

Why Use Meta Tag or JavaScript for Redirection?

Both methods are simple and effective for quick, client-side redirects. They are widely supported and do not require server-side processing. The choice between them depends on your specific needs and the level of control you require.

Considerations for HTML Redirects

While using HTML for redirection is straightforward, there are a few considerations to keep in mind:

  1. User Experience: Immediate redirects might confuse users if not properly indicated.
  2. SEO Impact: Search engines might view rapid redirects as deceptive, impacting your site’s ranking.
  3. Compatibility: Ensure compatibility across various browsers, especially older versions.


Can you redirect to another page in HTML?

Yes, you can use a <meta> tag in the HTML <head> section to redirect to another page.

How do you redirect a URL in HTML?

Use <meta http-equiv="refresh" content="0; url=destinationURL"> in the HTML head to redirect a URL.

What is the HTML code for redirecting a page?

The HTML code for redirection is <meta http-equiv="refresh" content="time; url=page">, where ‘time’ is the delay in seconds.

How do I redirect from one HTML page to another?

In the <head> section of your HTML, use <meta http-equiv="refresh" content="0; url=newpage.html"> to redirect.

What does ‘redirect via HTML’ mean?

It means automatically navigating from one web page to another using HTML code, typically with a <meta> tag.


In summary, HTML redirects, whether implemented through meta tags or JavaScript, offer a simple and effective way to guide users from one webpage to another. While both methods are easy to implement and widely supported, it’s important to consider their impact on user experience and SEO. Careful handling of redirects is essential to avoid confusing users and negatively affecting search engine rankings. Ensuring browser compatibility is also key for a smooth user experience. Overall, HTML redirects are a useful feature for maintaining an up-to-date and user-friendly website.

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